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| Auteur / Author : | BESSETTE, Guy | LIVRE / BOOK |
| Titre / Title : | Involving the Community: A Guide to Participatory Development Communication | |
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| Editeur / Publisher : | Southbound (Malaysia) in association with IDRC | EN |
| Année / Year : | 2004 | Nbr. Pages : 168 pages Taille / Size | ||
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| Evaluation / Book review. | ||||
| This guide is intended for people working in research and development. It introduces participatory development communication concepts, discusses the use of effective two-way communication approaches, and presents a methodology to plan, develop and evaluate communication strategies to address the following questions: - How can researchers and practitioners improve communication with local communities and other stakeholders? - How can two-way communication enhance community participation in research and development initiatives and improve the capacity of communities to participate in the management of their natural resources? - How can researchers, community members and development practitioners improve their ability to effectively reach policy makers and promote change? Excerpt of table of content: Methodology How to plan a participatory development communication strategy o Introduction o The methodological approach o Step 1: Establishing a relationship with a local community and understanding the local setting o Step 2: Involving the community in the identification of a problem, its potential solutions, and the decision to carry out a concrete initiative o Step 3: Identifying the different community groups and other stakeholders concerned with the identified problem (or goal) and initiative o Step 4: Identifying communication needs, objectives and activities o Step 5: Identifying appropriate communication tools o Step 6: Preparing and pre-testing communication content and materials o Step 7: Facilitating partnerships o Step 8: Producing an implementation plan o Step 9: Monitoring and evaluating the communication strategy and documenting the development or research process o Step 10: Planning the sharing and utilization of results o Concluding remarks Tools Using communication tools with a participatory approach o Introduction Types of communication tools in PDC o Interpersonal communication tools o Group media tools o Traditional media tools o Mass media tools o Information and communication technologies tools Identifying communication tools for different kinds of applications o Triggering the process of participatory communication o Supporting and moderating discussion groups o Extending group discussion sessions o Reaching other groups or participants beyond the immediate locale o Supporting learning and the exchange of knowledge o Helping participants communicate with each other or with a specific group o Evaluating and keeping a record of activities |
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