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RESSOURCE / RESOURCE - RESOURCE / BIBLIOGRAPHY |
| Auteur / Author : | NORTON, Michael | LIVRE / BOOK |
| Titre / Title : | The WorldWide Fundraiser's Handbook. A Guide to Fundraising for Southern NGOs and Voluntary Organisations | |
| Collection / Series : | A Directory for Social Change Publication - 2nd edition | |
| Editeur / Publisher : | International Fund Raising Group | EN |
| Année / Year : | 2003 | Nbr. Pages : 270 pages Taille / Size | ||
| URL : | http://www.ifrg.org.uk/page.php?sectionid=4&subsectionid=29&pageid=20 | |||
| Evaluation / Book review. | ||||
| This is a fully revised and updated edition of the essential handbook for fundraising for the developing world (including Africa, Asia, Latin America and countries of Eastern Europe). Using case studies and examples of good practice, it offers guidance and advice on: establishing effective local fundraising; tapping a wide range of sources of funding (including government, companies and charitable foundations); fundraising techniques; good practice; and sources of information and help. This new edition takes into account changes in fundraising practice and includes many new case studies. The book contains: New sections on internet fundraising and on branding and image; A completely updated section on income generation; Guidance on using case studies. This is an ideal book for fundraisers working to mobilise local resource and funding for those seeking to support them. (from the Resource Alliance Website: http://www.ifrg.org.uk To order a copy of the handbook, contact : Resource Alliance, Programme Team, 295 Kennington Road, London SE11 4QE, UK ; Fax: +44 (0)20 7582 4335 ; e-mail: handbook@resource-alliance.org It is a quite expensive book. However there is no so much relevant materials about fundraising. In addition the Website of the Resource Alliance (see TRRAACE/partners/NGO-Operators) offers more ideas and on line materials, including some excerpt of the book: How to write a fundraising proposal? How to find funders? And other documents to be download: about local resources mobilisation; techniques of fundraising; NGO Communications and Marketing; NGO governance and Accountability; Fundraising through the Internet; and others references and links. |
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