RESSOURCE / RESOURCE - RESOURCE / BIBLIOGRAPHY

RESSOURCE / RESOURCE - RESOURCE / BIBLIOGRAPHY



Auteur / Author : WILSON, Elizabeth Westman LIVRE / BOOK
Titre / Title : Building Credibility, the Foundation for Fundraising
Collection / Series : Fundraising close to home/1
Editeur / Publisher : Kit Publishers/ITDG Publishing EN
Année / Year : 2001   Nbr. Pages :      198 pages     Taille / Size

URL : http://www.eagle.ca/~ewilson/

Evaluation / Book review.
Credibility is an essential component of successful fundraising. Staff, boards of directors, and volunteers all play important roles in building a strong organization that will appeal to potential donors. In addition, you can find and build on strengths in the organization and the community. Specific steps to achieve a credible long-range plan and an easy to understand financial plan are described in detail.
Contents
Introduction: Raising the money you need when you need it
1 Getting started in fundraising
2 The importance of credibility
3 Building credibility
4 Rating yourself: nine sources of strength
5 Rating yourself: eighteen areas to strengthen
6 Rating yourself: asking others
7 The board of directors
8 The value of volunteers
9 Building credibility by finding allies
10 Building strategic alliances
11 Writing a long-range plan
12 Writing a plan: an example
13 Financial credibility
Suggested reading and Web sites


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