| RESSOURCE / RESOURCE - RESOURCE / BIBLIOGRAPHY |
|
RESSOURCE / RESOURCE - RESOURCE / BIBLIOGRAPHY |
| Auteur / Author : | WILSON, Elizabeth Westman | LIVRE / BOOK |
| Titre / Title : | Building Structures and Skills for Fundraising | |
| Collection / Series : | Fundraising Close to Home / 3 | |
| Editeur / Publisher : | Kit Publishers / ITDG Publishing | EN |
| Année / Year : | 2001 | Nbr. Pages : 279 pages Taille / Size | ||
| URL : | http://www.eagle.ca/~ewilson/ | |||
| Evaluation / Book review. | ||||
| Part one describes the necessary preparations for a fundraising campaign: the role of the leader, the board, volunteers and strategic alliances, and ways to fight fear of fundraising. Part two outlines the practical essentials of an effective communications program, from personal contacts to obtaining good media coverage and making the Internet work for you. Contents - Part 1 1 Studying the ground before the campaign 2 Setting up the campaign headquarters 3 What are other organizations doing? 4 The role of the leader 5 The role of the board 6 Reinforcing the board 7 Fighting fear of fundraising 8 The role of volunteers Contents - Part 2 9 Planning an effective communications program: introduction 10 Competing for attention 11 Planning to communicate 12 Seventeen paths to effective communication 13 Personal contact: making the most of the spoken word 14 Using images 15 Combining voice and image: effective audio-visual presentations 16 Making the most of print 17 The printed materials of business 18 Powerful posters 19 The basics of brochures 20 Producing effective newsletters 21 Annual reports that people want to read 22 Obtaining good media coverage 23 Planning and organizing attractive events 24 Making the Internet work for you Suggested reading and Web sites Visit Elizabeth Wilson's website for more details: http://www.eagle.ca/~ewilson/ |
|