|| The gathering and exchange of and the access to information have become constitutive elements in rural development. The new information and communication technologies create opportunities for awareness raising, information transfer, the delivery of extension services and the networking of individuals and organisations. This publication carries out insights and recommendations of the joint GTZ/InWEnt workshop "Use of Media in Rural Development"
in July 2003 in Feldafing. The design of a communication strategy together with target group participation has been emphasised as fundamental to successful media work. This guide intends to provide the reader with introductory knowledge and advice how to create a needs-based communication strategy together with
project partners. It is completed by material and experiences of other GTZ projects.