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| Auteur / Author : | Dennis List | ONLINE |
| Titre / Title : | Know Your Audience: A Practical Guide to Media Research | |
| Collection / Series : | ||
| Editeur / Publisher : | Original Books, Wellington, New Zealand | EN |
| Année / Year : | 2005 | Nbr. Pages : 312 pages Taille / Size | ||
| URL : | http://www.audiencedialogue.org/kya.html | |||
| Evaluation / Book review. | ||||
| Written by Dennis List, founder of Audience Dialogue, this book is written primarily for media people in developing countries, and small communications-related organisations in the developed world. According to the author, in order to help readers whose first language is not English, the book is written in a clear, simple style, avoiding slang and academic jargon. All chapters of the book are available on the website. Most chapters are late drafts of the 2002 edition of the book, plus a few corrections and updates. The printed version is very similar, but includes some corrections, and has a more detailed coverage of some topics. Table of Contents: Chapter 1: Planning Chapter 2: Sampling Chapter 3: Questionnaires Chapter 4: Fieldwork Chapter 5: Analysis Chapter 6: Reporting the findings Chapter 7: Telephone surveys Chapter 8: Mail surveys Chapter 9: Visitor surveys Chapter 10: In-depth interviewing Chapter 11: Group discussions Chapter 12: Monitoring and response cultivation Chapter 13: Observation Chapter 14: Co-discovery conferences Chapter 15: Internet audience research Chapter 16: Content analysis Chapter 17: Using research well |
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