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How do you know that the audio content you are developing is effective and that it is reaching the people you are targeting? The aim of this toolkit is to give broadcasters and audio producing organizations some advise and resources in order to evaluate programming, in order to improve the impact of productions. This toolkit gives an introduction to a few of the methods, based on internal review [what you and your colleagues think about what and how you are producing content] and external review [what your audiences think about what you are producing]. |
